Floating Animation
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REVERY.AI (YCS21)

Shop and share fashion, in just one app

Revery.AI uses AI to realistically visualize clothing on personal avatars. I led the 0-to-1 design and strategy of our iOS app, where users can virtually shop, try on and share fashion content. I drove adoption of the first 10K users and scaled the app for version 2.0. Our App was also featured to 2.5M readers on Fashionista.

Role
Founding & Lead designer

Team
CEO, PM, 2 Engineers, 3 Designers



Duration
15 months (Dec 21- Jan 23)

How might we bridge e-commerce and social media with our virtual try-on technology?





Spoilers ︎

grade 4.7 rating on the App Store
person_add First 10K organic users within 8 months
trending_up 24% retention flattened, 8 months
campaign App featured to 2.5M readers on Fashionista





Solution

Reverie is a fashion aggregator

A destination for businesses, creators and shoppers to access the latest trends.











Businesses place products for users to style in real time.













Creators style and share these looks on Reverie’s social feed.





 





Shoppers discover products through user posts.

︎  Businesses increase conversion.

$    Creators earn commission through affiliate links.





Validated by users
“If i’m in a rut, i can pull outfits together in real time

Reverie user @xoxo_dilsia
“What sets it apart for me is the community, I made a few fashion friends.”

Reverie user @jawaher
“I can access high fashion items and discover brands I’ve never heard of!”

Reverie user  @girlwhereismydior
Opportunity

Successful B2B integration inspired a business opportunity to use virtual try-ons for creative expression.


Our virtual try-on integration with Saks Fifth Avenue revealed that users enjoy experimenting and sharing their styles, which motivated the creative potential of virtual try-ons.





Success metrics

Goals and success metrics


We underestimated the difficulty in establishing our presence in the fashion community on platforms such as high fashion Twitter. However, once we were able to onboard a few hundred users, it acted as a catalyst for further growth.
[ User adoption ]

Goal: 10K users within 6 months.
Actual: 8 months.
[ Monthly active users ]

Goal: 1500+ MAU within 6 months.
Actual: Exceeded with 1700+ MAU (Oct’22) 2000+ (Jan’23).






User research

Generative research on how people expressed their styles.


There was a risk of assuming that our technology would immediately appeal to potential users. I used multiple methods to understand how fashion content creators engage, shop, and seek inspiration.




I posted threads on reddit to seek inspiration. (ethnographic research)
I conducted 5 interviews with fashion nano-influencers.

Mass user survey (287 responses) about fashion on social media.







User research ︎︎︎ Design principles


Creators often source inspiration from various sources on the internet. However, once they find inspiration, they need to curate, edit, and prepare the content for publishing on their desired platforms. This process often involves switching between multiple apps or tools, which can be time-consuming and inefficient.

[ Insights ]

Users value authenticity in content shared.
Creators switch between multiple apps to create content.
Close-knit community who seek inspiration and collaboration.


[ Design Principles ]

Focus on expression instead of brand promotion.
Integrated platform that provide creation assets and editing tools.
Facilitate discovery of other creators and shareable assets.






Co-design

Conceptualized an integrated social ecommerce platform.


I brought on 5 target users, CEO, PM and engineer to ideate and prioritize features for MVP. Together, we conceptualized a one-stop shopping, styling and and social platform that aimed to attract creators to produce content and trigger a network effect of brands and shoppers.





Overview Validation Distil findings Ideation Concept validation Prioritization