Floating Animation
[ Challenge 2 ]

Only 55% users successfully created a look, suggesting cognitive overload


I used funnel analysis and reached out to users through our in-app chat. users who successfully created a look took an average of 4 minutes, twice as long than expected (2 minutes). New users were overwhelmed by the customization options, yet power users appreciated the flexibility to customize.


[ Design Decision ]

Visual overhaul with all editing options retained to support both non-power and power users.


103% more users completed a look.
62% faster to create a look.



                   


[ Details ]