Floating Animation

Deriving key requirements from user research.


Creators often source inspiration from various sources on the internet. However, once they find inspiration, they need to curate, edit, and prepare the content for publishing on their desired platforms. This process often involves switching between multiple apps or tools, which can be time-consuming and inefficient.


[ Insights ]

Users value authenticity in content shared.


Creators switch between multiple apps to curate and create content.


Close-knit community who seek inspiration and collaboration.


[ Key requirement ]

Focus on expression
instead of brand promotion.


Integrated platform that provide creation assets and editing tools.


Facilitate discovery of other creators and shareable assets.







Validating a one-stop fashion resource, editing and social sharing platform.


I brought on 5 target users, CEO, PM and engineer to ideate and prioritize features for MVP. The goal was to attract creators to produce high quality content and trigger a network effect of brands and shoppers.