Deriving key requirements from user research.
Creators often source inspiration from various sources on the internet. However, once they find inspiration, they need to curate, edit, and prepare the content for publishing on their desired platforms. This process often involves switching between multiple apps or tools, which can be time-consuming and inefficient.
[ Insights ]
Users value authenticity in content shared.
[ Insights ]
Creators switch between multiple apps to curate and create content.
Close-knit community who seek inspiration and collaboration.
[ Key requirement ]
Focus on expression instead of brand promotion.
[ Key requirement ]
Integrated platform that provide creation assets and editing tools.
Integrated platform that provide creation assets and editing tools.